The Face Shop’s all-time, best-selling cleansing foam just got upgraded! Since 2006, Rice Water Bright Foaming Cleanser had consistently been the top 6 products sold globally. It has recently been reformulated to a cleaner version, free of sulfates, artificial dyes, cocamide MEA, Glyoxal, and Silicone, while providing the same brightening and hydrating benefits to skin! Discover a gentle, daily cleanser that lathers into rich, dense foam, effectively and comfortably removing skin impurities. Natural ingredients made easy! The use of rice water dates to ancient times in South Korea. For centuries, rice water has been used to soften, hydrate, and improve the look of skin naturally. The Face Shop has carefully extracted this precious ingredient and incorporated it into each and every product in Rice Water Bright Vegan skin care collection.