Prepared in Canada

Too Faced

Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation
  • Born This Way Soft Matte Foundation 1
  • Born This Way Soft Matte Foundation 2
  • Born This Way Soft Matte Foundation 3
  • Born This Way Soft Matte Foundation 4
  • Born This Way Soft Matte Foundation 5

 Prepared in Canada

Too Faced

Born This Way Soft Matte Foundation

91%
of respondents would recommend this to a friend

$62

$62

Plus tax

930 PC Optimum points

Colour: Spiced Rum 

Quantity

1

Ways to get it

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Offers for this product (1)

    3 free samples

    Choose 3 free samples at checkout for Luxury Beauty purchase.

About this product

Item #651986022014

New & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage. Formulated for advanced performance, this new & improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, sweat & humidity-resistant, color-true formula blurs imperfections for skin that appears naturally flawless.

Review Snapshot

4.4
1698 ReviewsWrite a review
91%
of respondents would recommend this to a friend

Ratings Distribution

Most Liked Positive Review

Great as my first try.

The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...

Versus

Most Liked Negative Review

Mixed Feelings

I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...

Reviewed by 1698 customers

Probably better for oily skin

Submitted 7 months ago

By Shay

From CT

Verified Reviewer

Reviewed at

toofaced.com/

[I received this product in exchange for my honest review] As someone with combination skin I didn't particularly like this foundation. The matte finish almost makes my face look dry and I probably got one shade lighter than I should have. This would probably work well for those with oily skin. It is very light weight and buildable with a natural look.

Bottom Line No, I would not recommend to a friend

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It's ok

Submitted 8 months ago

By Pia

From US

Verified Reviewer

Reviewed at

toofaced.com/

[I received this product in exchange for my honest review] Smells like chemical. Great pigmentation. Shade was wrong and does not help with oily face. It is heavy for a liquid foundation. Not sure if I like it It does oxidize during the day

Bottom Line No, I would not recommend to a friend

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thick to spread

Submitted 10 months ago

By nurse12

From united states

Verified Reviewer

Reviewed at

toofaced.com/

[I received this product in exchange for my honest review] foundation was too thick for my liking. the color was a little too dark for me, i thought it would cover better when i am tan in the summer time. I would try a lighter shade

Bottom Line Yes, I would recommend to a friend

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Bring back the old formula … I'm BEGGING

Submitted 1 year ago

By iFrazier24

From Oklahoma City

Verified Reviewer

Reviewed at

toofaced.com/

This new formula is terrible. It is patchy and doesn't last in my T zone where I'm oily. I just become super slick and shiny and it comes off. Additionally the packaging feels like there is so much less product and it doesn't last like it used to. I loved the previous formula… it looked so natural like skin, everyone always asked me about it and I could wear it all day with no issues. Now, I have yet to find something similar to the old formula and I am so devastated by it. I was a long term Too Faced customer but I've had to venture out and it sucks because I do love this brand but nothing is working anymore.

Bottom Line No, I would not recommend to a friend

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Not for me

Submitted 1 year ago

By Gaby

From USA

Verified Reviewer

Reviewed at

toofaced.com/

[I received this product in exchange for my honest review] I really wanted to love the Too Faced Born This Way Soft Matte Foundation, but honestly… it ended up being just okay for me. The shade match was actually pretty spot-on, and I liked how lightweight it felt at first, but the matte finish just didn't vibe with my skin at all.

Bottom Line No, I would not recommend to a friend

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TERRIBLE FORMULA CHANGE

Submitted 1 year ago

By Loyal and disappointed customer

From Newport Beach

Verified Reviewer

Reviewed at

toofaced.com/

Change the formula back!! The matte version in the glass bottle was perfect and my go to foundation for everything. It's so disappointing it's in a tube now and the foundation is completely different. It doesn't go on as smooth, it's thick and cakey, and it doesn't wear well. Don't mess with a good thing. I see many other loyal customers have the same complaints.

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24 hour discontinue was wayyyyy better!

Submitted 1 year ago

By tina2run

From US

Verified Reviewer

Reviewed at

toofaced.com/

This foundation won't give you near the coverage. The tube is unattractive as well. I have tried a ton of foundations for matte style and non are better. Please bring back the one that is the best. I feel the new one must be made so much cheaper taking coverage and a pretty bottle away.

Bottom Line No, I would not recommend to a friend

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Bring Back Born This Way Matte 24 Hour Matte!

Submitted 1 year ago

By Ms.Coco

From NYC

Verified Reviewer

Reviewed at

toofaced.com/

This new product is awful! The Too Faced Born This Way Matte 24 Hour wear was the holy grail of foundations for me. I am naturally oily and I also sparkle sweat (smile) when in rigorous motion. I have tried various foundations brands—everything from drugstore to high-end foundations— none have measured up to Born This Way Matte 24 Hour. Given my daily professional glam, especially as I've travailed this busy city, I have literally had women of all races and shades stop to compliment me, ask the foundation that I wear, and I was more than happy to tout praises in the direction of Too Faced. I no longer have that confidence with this new foundation product. Dear Too Faced Chemists, it is okay to admit that you may have missed the mark here and return us to the prior glory. I, and many others, will happily forgive and continue to be a loyal customer.

Bottom Line No, I would not recommend to a friend

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Bring back the old formula!

Submitted 1 year ago

By Nikki

From Colorado

Verified Reviewer

Reviewed at

toofaced.com/

You see plenty of reviews this new formula is not it. No matter how its applied or set or primed. Just bring it back with the glass bottle aswell. Ain't nobody tell you to change it.

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Eh

Submitted 1 year ago

By Em

From United States

Verified Reviewer

Reviewed at

toofaced.com/

This product was okay to use. It did the job but honestly I think you can get the same result with cheaper drug store makeup. The coverage I'd say was medium and the packaging was nice.

Bottom Line No, I would not recommend to a friend

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Reviewed by 1698 customers