This is not a true black color. It's an ashy black. Otherwise the brush and concept seems good, but I won't use it due to the color. Might work for other shades.

I love this! Looks l natural and simple to use. I like that you can mix the pen and pencil side to get the look you want.

I bought this because I can't find the inked brow gel, that Ive used for at least three years now and love. I'm guessing it's discontinued. If this is their replacement...it's terrible. I'd rate it negative 5 stars. Bring back the inked brow gel.

cleaned up my brows without using that much product and slimmed down my time on brows

This is the product I been looking for! I always needed something to fill in my brows.

I've tried to fall in love with brow gels, but they always show up super red and do not hold in the way I like. I had sparse eyebrows that were microbladed a couple of years ago. In the time since microblading, the hairs have grown back pretty alright in the brow area, but the eyebrows are not even. Using this product helps me apply targeted color in the sparse areas where my brows can use a little additional support. I think a lot of the "negative" reviews are not using a color that is suited for them- my hair is dark brown, but my brows are certainly black and this color is really what I need to make this look natural. This is by far the best brow gel I've tried over the years.

This is super easy if you're in a rush, I used to love this type of product but now I'm a brown pencil girl! I do like how nice the bristle is on this one.

The good: the formula! I feel like it's impossible to put too much on, while the fibers make my brows look naturally fuller. It really holds my brows in place without feeling like cement, and I've never had a problem with anything rubbing off on my sunglasses. I also really like the component, as I've had issues with other brands brow products coming apart while I'm using them. The bad: THE COLOR. I purchased "blackout" since I have black hair and want my eyebrows to match. It's described as "soft black" but i'd say it's more of a medium -dark ash brown. It made my eyebrows look grey! Friends with dark/deep skin tones wanting to have black brows: beware as this will make your brows look especially odd.

so effective and makes my brows look so smooth and nice. I love the way this product turned out on my final make up look.

This is magical! Gives me eyebrows in places that I definitely don't have much going on. Always wanted to participate in the bushy eyebrow trend, but I have very thin eyebrows that do not like to stay in place. This keeps them locked in and adds the look of eyebrow hairs. new everyday ritual, I outline under my brow with the pencil then brush them with this and it creates the perfect look!