Get 20x the PC Optimum™ bonus points when you spend $75 on beauty.
Shop now.svg)
$38
$38
Plus tax
570 PC Optimum points
Colour: PLEASEDOut of stock online
PLEASED
Quantity
1
Shipping
-
Available at select locations.
Pickup
-
Available at select stores.
Same-day delivery
-
Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
Offers for this product (1)
3 free samples
Choose 3 free samples at checkout for Luxury Beauty purchase.
About this product
Item #3605972741486
Long-lasting liquid lipstick with up to 16HR unbreakable color that bonds with your lips for transfer-resistant wear and all-day comfort 16HR Unbreakable color intensity & shine that bonds with your lips RESULTS: Unbreakable color, unrestrained wear, uncompromised comfort, instant shine finish.
Features & benefits
How to use
Ingredients
Reviewed by 2441 customers
Just ok
Text 'em is more pink than in the photos. Very tacky feeling and comes off on everything you drink.
Great product!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
urbandecay.com/Love this lipstick! Formula is so different but it's wonderful! Goes on as a lipgloss, dries to almost matte. Not sticky at all and it lasts all day! There's really not a scent which is good. Pigmentation is on point and the packaging is really cute, modern!
I'm hooked! No turning back !!
Verified Reviewer
Reviewed at
urbandecay.com/LOVE this lipstick. This is my 3rd purchase! Ever since I tried this lipstck, I'm hooked for life. This lipstick didn't make my lips dry like the other long lasting lipstick out there. The price is a little high, but I would say it is worth it !! HIGHLY recommended
New lipstick to love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
urbandecay.com/It's very pigmented.! It's not drying on your lips and it stays on really well. I didn't notice a crazy fragrance but it's not a bad one either. It's very small and compact to fit in any makeup bag.
My Wedding Day Lip
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
urbandecay.com/I loved this lipstick so much I wore it on my wedding day! It's the perfect amount of color but still a great neutral everyday shade! The formula was amazing it stayed all day and was super comfortable and it didn't make my lips feel dry! — and I can confirm it's transfer proof!
Amazing color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
urbandecay.com/The pigment of this product is amazing. I love how the finish looks. There wasn't much of a scent but that doesn't bother me! Definitely worth the price!
Transfer-proof where?
Verified Reviewer
Reviewed at
urbandecay.com/The color, shine, and comfort is really nice. But smudgeproof? Transfer proof? Negative. It is advertised to be super long lasting but it was transferring hour 1 for me.
I love the pigment.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
urbandecay.com/I love the pigmentation, and texture. I enjoyed playing with the product. It suits me when I use it as a blend with my lipgloss and matter lipstick.
Lipstick
Verified Buyer
Reviewed at
urbandecay.com/I love ❤️ this lipstick 💄 I get one and I go back for get another one!
Amazing long wear without dryness or bleeding!
Verified Reviewer
Reviewed at
urbandecay.com/Longest lasting lip color! Before I was constantly reapplying lip color, but without it, I had no lips! NO more!!! Brush tip is perfect for getting a clean edge and filling in. Colors are amazing but the OG Backtalk is my perfect shade. Text Em is also fab. Let it dry a bit before thinking it's sticky. I have spent soooo much money on a lasting lip color for over 60 lips. So confident in this product I bought multiples of the same color (Backtalk) to have in car, pickleball bag and purse.