i now have Bestie and XOXO and have also gifted it to my sister because she always asks what's on my lips when i'm wearing these!

I tried this for the first time. I read the reviews first and I am glad I did. People favoured the color Bestie so I ordered this color. The colour was perfect for me. I use a shiny no colour moisturizer first and then add the lip balm and together it looks great!

I like everything about this balm. I bought it in Girl Talk and it's been my favorite for a few years now - it moisturizes, conditions and gives a sweet pop of colour to the lips that's very youthful and flattering. Perfect for travel or on-the-go days - small attractive case that doesn't fall apart or get gunky looking and fits without bulk into your make up bag, or tucked in pocket when out for a walk. Keeps lips feeling soft and moist and pretty. Great quality product. This line deserves a lot of love!

I love how simply unfussy this product is. My go to for a quick and natural bit of colour. Smells great, wears comfortably. I have it 3 shades and love them all!

I have this in two shades: Bestie and Hugs. They are both beautiful and I am absolutely in love. -Bestie: This is more of a berry colour but only slightly. Definitely a my-lips-but-better shade with that tinge of berry to it that I think is beautiful. -Hugs: If Bestie is the berry my-lips-but-better shade than hugs is the peachy my-lips-but-better shade. It's more of a warmer colour which I find suits my complexion even better than Bestie does. With Bestie it is slightly more obvious that I am wearing something on my lips whereas Hugs is one I can wear with just mascara and no base products and not feel like it sticks out. The lip balms come in secure components (you can hear them click when you put the lid on! I've never had them come off when in my bag), and have a slightly fruity smell to them. They apply easily to the lips and leave a natural balmy finish - not too glossy or too matte. They're a touch pricey but they're a Canadian brand with the product itself actually being made in Canada as well which I value. The lip balms are moisturizing and they do provide enough colour to be visible but there's not too much colour that I'm worried when applying it without a mirror. All in all I will happily purchase again and am definitely interested in some other shades!

I don't usually wear lipstick but this is my exception... because it's not really lipstick! It really is a tinted balm but it has color like lipstick! It is very light on the lips and the fragrance of it is so lovely...sort of tangerine maybe? But also light. I used to wear Burts bee's tinted balm but this blows it away. And I don't feel like my lips are too made up but just right. It is worth the extra $$. I love the "shhh" color best but I'll probably try all of them.

I have the old shade Tahiti that I love. Wondering if there's a similar colour in this new BFF line now that the old ones are discontinued?

Got this a week ago in shade "bestie". Texture and scent are nice, not quite on par with Fresh's Sugar balm, but good for the price range. I find the shade a bit too berry for me; I tend to wear real red, rust, and gold palettes, and would prefer something a bit more coral/pink. Would definitely buy more on sale.

Really love this balm. My lips are soft and nourished while looking pretty. Colour is buildable and it is very easy to apply. Will look into more of this brand's products.

This stuff is really good! I had never tried anything from this brand before, so didn't know what to expect. I got one, loved it, ordered more. The shade 'bestie' is by far my favourite. It is a great everyday shade for me, I have several of them. 'Girl talk' and 'wine?' both pull quite fuschia on me, which is a little out of my comfort zone...so wear them much less often and won't repurchase those shades. 'Hugs' gives me barely a hint of nude colour (I have very pigmented lips) but I like it anyway and will likely get another when this one is done. The formula of these feels really good, nicely pigmented without verging into lipstick territory. The packaging is great, and the scent is also very pleasant. These just have that feel good to use factor for me, I like everything about them. Great Canadian company, and I will definitely be exploring more of this brand!