Online Exclusive

Virtue

Curl-Defining Gel

Curl-Defining Gel
  • Curl-Defining Gel 1
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  • Curl-Defining Gel 7

Online Exclusive

Virtue

Curl-Defining Gel

$55

$55

Plus tax

825 PC Optimum points

Size: 200 mL

Quantity

1

Shipping

Shipping

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Available at select locations.

Bopis

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Available at select stores.

Same Day Delivery

Same-day delivery

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Available at select locations.

Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.

Offers for this product (1)

    3 free samples

    Choose 3 free samples at checkout for Luxury Beauty purchase.

About this product

Item #817023025251

A silicone-free Gel that hydrates, holds, and keeps curls defined all day and into the next. Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional Gel definer but none of the slick, crunchy side effects. sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed.

Review Snapshot

4.4
86 ReviewsWrite a review
0%
of respondents would recommend this to a friend

Ratings Distribution

Most Liked Positive Review

OMG...Amazing Product

Love this product, in fact love everything I bought. I have tried a lot of different hair products for curly, kinky, frizzy, hair. A few with "good" results several with "bad" results, and the vast majority with "mediocre" results. Virtue is by far a superior product and my God the smell is SO WONDE...

Versus

Most Liked Negative Review

Not the curls I'd hoped for. . .

Individual coils with my fingers with this product it's sometimes is effective. However, when I'm in a hurry and I just kind of scrunch my hair with it, I don't really see defined curls at all, just a little bit of frizz. As a matter of fact. This wasn't exactly what I expected because I love the oi...

Reviewed by 86 customers

Gel product works!

Submitted 6 months ago

By lissa n.

From US

Reviewed at

virtuelabs.com

I use the gel with another frizz product ( I used the virtue frizz product but hair does not hold the curls as well), and together my curls are amazing. I love that the gel does not make my hair hard or crunchy like other gel products, this is my to go product!

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It doesn't hold my curls

Submitted 6 months ago

By Kathryn F.

From US

Reviewed at

virtuelabs.com

It doesn't hold my curls at all.

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A little crunchy

Submitted 2 years ago

By Jennifer G.

From Undisclosed

Reviewed at

virtuelabs.com

It's a little crunchy once it dries, but it holds the curl nicely.

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My new favorite!

Submitted 2 years ago

By Christina C.

From Undisclosed

Reviewed at

virtuelabs.com

I have been getting so many compliments on my girls since using the curl line of virtue! My hair is so healthy, beautiful bouncy curls! I love it!!

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Curl Definjng Gel

Submitted 2 years ago

By Carol C.

From Undisclosed

Reviewed at

virtuelabs.com

I got a little messy look with product and difusser. Such good ingredients in gel I use as styling product with a brush too. Light scent is refreshing.

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Disappointed…..

Submitted 2 years ago

By Debra M.

From Undisclosed

Reviewed at

virtuelabs.com

I was surprised this "gel" is actually a cream. Why not call it that? I had the same problems with this product as other curly hair creams I tried in the past. The hold is too weak, & my hair came out frizzy though I rarely have frizz. I much prefer true gels. Overall I am not happy with the results especially for the price.

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Almost perfect!

Submitted 2 years ago

By stacey w.

From Undisclosed

Reviewed at

virtuelabs.com

Love the definition it gives on the curls. Fragrance is a little overpowering for me but I am a little sensitive.

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Great product; not so great subscription set-up

Submitted 2 years ago

By Cindie B.

From Undisclosed

Reviewed at

virtuelabs.com

The product is great, so I am told (it was a gift). However, the subscription process is not so great. I get notifications that "my order has shipped" without any warning in advance. If any changes are desires to the subscription, there is no ability to make those changes. For this reason, I have cancelled subscription service.

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Gel-y

Submitted 2 years ago

By Emily B.

From Undisclosed

Reviewed at

virtuelabs.com

hold without crunch

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Didn't Like

Submitted 2 years ago

By Susan

From Undisclosed

Reviewed at

virtuelabs.com

I was really hoping to like this product, but it leaves my hair stiff and sticky with a heavy residue. I feel like I need to wash my hair every time I use it. Not happy with how expensive it is.

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