.svg)
Sponsored
Get 20x the PC Optimum™ bonus points when you spend $75 on beauty.
Shop now
$101
$101
Plus tax
1,515 PC Optimum points
Size: 500 mL
Quantity
1
Shipping
-
Available at select locations.
Pickup
-
Available at select stores.
Same-day delivery
-
Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
Offers for this product (1)
3 free samples
Choose 3 free samples at checkout for Luxury Beauty purchase.
About this product
Item #817023020553
Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue® full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with Virtue®’s first-of-its-kind Alpha Keratin 60ku® protein, full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
Features & benefits
Cleans | Thickens | Volumizes
PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair.
fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
IDEAL FOR: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 84% of women said their hair felt thicker.* • 87% of women said their hair had more body.* • 86% of women said their hair looked fuller.*
*Consumer Perception Study of 55 women who used full Shampoo and Conditioner for 1 week (7 uses).
How to use
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with full Conditioner, rinse thoroughly.
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.