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$101
$101
Plus tax
1,515 PC Optimum points
Size: 500 mL
Quantity
1
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About this product
Item #817023020560
Turn frizz-prone hair into silky strands on their best behavior. Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.
Features & benefits
Cleans | Softens | shines
PRODUCT AESTHETICS: A luxurious lathering shampoo with a soft and smooth finish.
fragrance: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
IDEAL FOR: All hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 80% of women felt their hair looked smoother and more hydrated.*
*Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
How to use
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.