I am usually applying this masque on my dry hair before bedtime and leaving it overnight, then I wash my hair on the morning. After blow drying, my hair looks outrageously shiny. This product really helps me keep my highlights radiant, and maintain my hair color, especially as I haven't been able to go to the hairdresser for my balayage for several months now. I would continue using this product to keep my hair color looks shiny and radiant.