Rouge Plumpissimo Lipstick is a savvy blend of plumping agents and hydrating ingredients concentrated with marine collagen beads, a natural filling product with dramatic volumising potential. On contact with the moisture in your lips, the dehydrated microbeads swell to 10 times their size. This increase in volume has a virtually instant smoothing effect on the lip surface. It reduces the appearance of fine lines in an hour. The formula is also rich in Allantoin, an ingredient with recognised healing and soothing properties. So it helps to stimulate the natural cellular regeneration process. Light-reflecting micro-particles catch and deflect light for added brilliance. The final complements to this blend of ingredients are jojoba oil and vitamins C and E for optimal protection and comfort. Flavoured with menthol, Rouge Plumpissimo is deliciously refreshing! It glides on with a creamy texture for beautiful coverage and a remarkably intense, brilliant look.