Online Exclusive

wet n wild

Photo Focus Foundation

Photo Focus Foundation
  • Photo Focus Foundation 1

Online Exclusive

wet n wild

Photo Focus Foundation

78%
of respondents would recommend this to a friend

$9.99

$9.99

Plus tax

135 PC Optimum points

Colour: GOLDEN BEIGE

Quantity

1

Ways to get it

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About this product

Item #077802536839

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Review Snapshot

4.2
8195 ReviewsWrite a review
78%
of respondents would recommend this to a friend

Ratings Distribution

Quality

Rated 4.3 out of 5 stars

Value

Rated 4.2 out of 5 stars

Most Liked Positive Review

Surprisingly great coverage

Grabbed this after seeing it on YouTube and was SO happily surprised! Might be my new favorite daily foundation. It does have a bit of strong paint-like smell, but the coverage is fantastic for the price and the porcelain shade is perfect for pale skin like mine.

Versus

Most Liked Negative Review

Would love to try it!

Sadly, Shoppers chose not to sell the 6 darkest shades of the Photo Focus Foundation. It's not everyday that a low cost foundation is released in 20 different shades! The sad fact is when retailers chose not to carry them for people of colour. This is a repeated issue with Shoppers.

Reviewed by 8195 customers

Great Product

Submitted 9 months ago

By carolync148_1166

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

Ok I'm kind of obsessed with this brand of makeup. Wet N Wild has come a long way and has improved their makeup. I love how this dots of my skin and looks so good.

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Mus have for heavy makeup 🍒

Submitted 9 months ago

By teonae1_4046

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

Wet n Wild's Photo Focus Foundation with the matching brush is honestly such a solid pair. The texture surprised me—lightweight but with a smooth even finish that doesn't look cakey. It holds up impressively well during the day without settling into lines or fading and the packaging feels simple but functional. Application with the brush is where it really shines; it spreads easily blends fast and gives a more polished look than fingers or sponge. The brush design is comfortable to hold and makes it easy to get into smaller areas. Overall it performs like a much pricier combo

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Very nice affordable foundation

Submitted 10 months ago

By samantham679_2887

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

This is one of the best affordable foundations i have ever used. The brush that comes with it is just as good as more expensive brushes I have used. The bottle is nice and the finish of the foundation is build able natural.

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It makes the best base

Submitted 10 months ago

By starwell_9492

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

I use it as a concealer and it has great coverage but I need to build it a bit. It looks amazing when I use a beauty blender and my fingers although it's slightly streaky when I use a brush but maybe it's just me.It has very minimal transfer once dried and it lasts for hours. I love how it isn't cakey it was my first foundation and I've been using it for years!

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I would buy this product for the rest of my life

Submitted 10 months ago

By Hai

From Ontario canada

It's awesome I'm currently buying another because it's so good highly recommended

Bottom Line Yes, I would recommend to a friend

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Wore it on my wedding day!

Submitted 10 months ago

By kaitm33_739

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

My fave drugstore foundation! It is lightweight but full coverage and photographs SUPER well. I have encouraged every woman in my life to buy this.

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Smooth finish long wear !

Submitted 10 months ago

By brisam71_2365

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

Good coverage for the price. Blends well looks natural and feels lightweight. the finish is very nice it's long wear the sent is okay. It's one of my favorites

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It's ok!!

Submitted 10 months ago

By iamemmanuella_6647

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

I loved the texture of this and the fact that . I came from using my translucent Coty Airspun in translucent that I've had for literally a decade which was more on the pink-y side. The translucent for this product was more yellow-y so it make my concealer look crazy. Not gunna knock this product for that but just something to consider

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Foundation

Submitted 11 months ago

By svetlanaz14_77

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

I tried Wet n Wild PhotoFocus Foundation and for its price it's a solid everyday option. It gives light to medium coverage that evens out skin tone and hides minor imperfections without feeling heavy. The finish is natural skin‑like — not overly matte but not shiny so face looks fresh and fairly smooth. On good days it lasts many hours and blends decently with a sponge or brush especially if you set it with powder. It's convenient if you want an affordable base for casual wear.

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Perfect for first time makeup

Submitted 11 months ago

By oliviamichelesiemon_5136

From Undisclosed

Community Content

Reviewed at

wetnwildbeauty.com/

Let's just say this was my first foundation I ever used. It does just enough but eventually you want more. Doesn't cover a lot but does really well for a super cheap drugstore makeup. Perfect for teens and older skin

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Reviewed by 8195 customers